I’ve had been lucky to learn from leading professionals in the UX field, work with great creative people, collaborating on and exciting projects that have ranged from web work to mobile designs and software applications. These exciting jobs have taken place in various industries and fields with well-established businesses, startups, and not-for-profit organizations. However, I developed great passion for Healthcare and Wellness fields. As a product and experience designer, I make sure to assess and evaluate progress every step of the way to effectively provide the utmost value to businesses. Often this means broadening my focus into strategy, product management, and learning new tools and techniques. Working on my last project in agile environment I needed to assume the role of a Scrum Master (certified with the Scrum Alliance).

Working in commercial photography since my 20s I have learned the importance of clients and their needs. Designing photography services got me to realize that the most successful way is to study our clients' expectations and desires. It came out to be my first intuitive experience with User-Centered Design principles in Product Design. Ever since I have always been moved by Product Designs that are providing and continually improving usability, and interactive experiences for users. To me, the most efficient design comes from a well-balanced understanding of product business goals and users’ behavior habits and needs. We are all driven by the same basic things and expectations from the product. It is easy to be driven by an assumption in your design. If we learn to understand and empathize with users, then the product and brand messaging will seamlessly fall into place. I take pride in applying my ability to integrate design aesthetics, design thinking and business goals with the user experience in mind.

I take problems and issues as a great opportunity to learn! My solving problems methodology mostly based on "Fail fast" fundamental principles. It lets me to try more variants, make mistakes, learn from mistakes and then gain better understanding of the product and users to avoid future problems. I truly believe that the design and smart adoption of technology can effectively solve customers’ problems and enhance feasibility and therefore increase the value of the product. 

I’ve been a competitive skier in my youth, and I still hit the slopes occasionally. Also, my love for photography drives my inspiration. In my free time, I do street photography and mentor a group of enthusiasts in this field. I compete in art photography contests worldwide with my Photoshop composites and digital art. 

"Change by Design" by Tim Brown

"Steve Jobs" by Walter Isaacson

“100 More Things Every Designer Needs to Know About People” by Susan M. Weinschenk

“Don’t Make Me Think/ A Common Sense Approach to Web Usability” by Steve Krug.